Currently, we couldhardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is anintensely popular trend that we cannot fail to notice.

　　There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides.Some stars endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

　　currently 現在;一般;流暢地;目前現在;通稱地，普遍地，當前;目前，眼前地。

　　campaign 戰役;運動，活動;競選運動;從事運動;競選運動;作戰，出征。

　　intensely 強烈地，極度;緊張地，認真地;熱情地，熱切地。

　　fail 不及格;失敗;失靈，失去作用;衰退，變弱，消失;破產，失去支付能力;缺乏，不足，歉收。

　　boost 一舉，一抬，一推;推動，幫助，促進;提高，增加。

　　host 主人，東道主;旅館老板;節目主持人;寄主，宿主;主機。一大群，許多。

　　emerge 浮現，出現;發生，顯露，暴露;擺脫，露頭，出頭。

　　fake 偽造，捏造，冒充;假裝;欺騙，迷惑;冒牌貨，仿造品;冒充者，騙子。

　　inferior 低等的，下級的;次的，較差的;低于他人者，部下，屬下;次品。

　　items 項目。

　　produce 生產，出產，制造，創作;生育;拿出，出示，提出;上演，上映，播放，出版;引起，產生，招致。

　　negative 否定的，否認的;片面的，消極的。

　　impact 沖擊，撞擊，碰撞;沖擊力，撞擊力;影響，作用。

　　severely 嚴格地，嚴厲地，嚴重地，嚴肅地;樸實無華地。

　　criticize 批評，批判;苛求，非難。

　　penalize 對...處刑，規定...應處刑;是不利，對...不公平;處罰。

　　endorsement 背書，簽署;贊同，支持;背書保證，找明星代言。

　　household 一家人，家眷，家庭，戶;普通的，為人所知的。

　　Currently, we couldhardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is anintensely popular trend that we cannot fail to notice.

　　There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides.Some stars endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

　　currently 現在;一般;流暢地;目前現在;通稱地，普遍地，當前;目前，眼前地。

　　campaign 戰役;運動，活動;競選運動;從事運動;競選運動;作戰，出征。

　　intensely 強烈地，極度;緊張地，認真地;熱情地，熱切地。

　　fail 不及格;失敗;失靈，失去作用;衰退，變弱，消失;破產，失去支付能力;缺乏，不足，歉收。

　　boost 一舉，一抬，一推;推動，幫助，促進;提高，增加。

　　host 主人，東道主;旅館老板;節目主持人;寄主，宿主;主機。一大群，許多。

　　emerge 浮現，出現;發生，顯露，暴露;擺脫，露頭，出頭。

　　fake 偽造，捏造，冒充;假裝;欺騙，迷惑;冒牌貨，仿造品;冒充者，騙子。

　　inferior 低等的，下級的;次的，較差的;低于他人者，部下，屬下;次品。

　　items 項目。

　　produce 生產，出產，制造，創作;生育;拿出，出示，提出;上演，上映，播放，出版;引起，產生，招致。

　　negative 否定的，否認的;片面的，消極的。

　　impact 沖擊，撞擊，碰撞;沖擊力，撞擊力;影響，作用。

　　severely 嚴格地，嚴厲地，嚴重地，嚴肅地;樸實無華地。

　　criticize 批評，批判;苛求，非難。

　　penalize 對...處刑，規定...應處刑;是不利，對...不公平;處罰。

　　endorsement 背書，簽署;贊同，支持;背書保證，找明星代言。

　　household 一家人，家眷，家庭，戶;普通的，為人所知的。