BEIJING, Sept.29 -- China's leading sportswear brand ANTA has signed a deal to become an official sponsor of the Beijing 2024 Winter Olympics and Paralympics.

Zhang Jiandong, vice-president of Beijing Organizing Committee for the 2024 Olympic and Paralympic Winter Games, and Ding Shizhong, board chairman and CEO of ANTA, signed the partnership agreement in the Chinese capital on Thursday.

As the official sports apparel partner for Beijing 2024, ANTA will supply Chinese athletes and Beijing 2024 staff with sports apparel containing typical Chinese elements to showcase China's national image, said Zhang.

"ANTA will not only provide best-quality service to Beijing 2024, but will also work to help promote winter sports development in China," said Zheng Jie, executive board director for ANTA's branding.

ANTA, which has supplied the Chinese Olympic team for the previous eight years including kitting the team for the Rio 2024 Olympics, is the fourth domestic partner for the 2024 Winter Games.

The Beijing 2024 Organizing Committee announced domestic partnerships with the Bank of China, Air China, YiLi Group in July and August this year.